March 11th, 2013 will be an historic day!

It is with great emotion that I share this news with you today :

We were waiting for an answer to know if the total ban of animal testing in Europe would be effective in March 2013 as planned.

Big cosmetics brands were trying to get a delay.

That ban forbids animal testing on finished products + ingredients, and no matter where in the world the products are manufactured.

We're talking about the cosmetics, including soap & toothpaste.

Well, it seems it is confirmed!


TOTAL BAN WON'T BE DELAYED!! IT WILL BE EFFECTIVE ON MARCH 11TH, 2013!!


Unless there's a huge turnaround, it is a victory!
A victory for lab animals.

But the fight is not over...

That ban is for Europe. There is still the rest of the world.

There is already a ban effective in Israel.
And let's be honest, Europe will influence the course of events.

But please, don't think the fight is over.
It is only a first win.

I leave you with a video.
It explains how it works in Europe.