Saturday, 17 November 2012

Mavala & their animal testing policy

When a brand says they don't do animal testing, you have to be careful.
Brands do know how to make you understand what they want.

I saw someone ask Mavala if they use animals for their tests.
The answer that person received would make you believe the brand is cruelty free.
The thing is that the answer wasn't complete.

So I decided to ask Mavala for the missing information.

Here is the email I sent to Mavala

Hello !

I'd like to know if your products, and the ingredients and formulations are tested on animals either by you or a third party ?
Do you make sure your suppliers aren't testing on animals (ingredient, formulations and finished product) themselves or by a third party?
Also, do you sell your products in countries that mandate animal testing? 

Thank you and have a nice day !


And their answer

In yellow, you will see a disturbing information : they do not test on their finished products...

Dear Mrs Manuela Lima,

We thank you for your e-mail and for your interest in MAVALA products.
We have been aware of ethical issues concerning animal experimentation for a number of years. Therefore, our policy for a long time has been very clear and we can assure you that we do not perform any animal tests (nor us neither a third party). And we chose our suppliers which comply with European Legislation that prohibits animal testing on ingredients.
This policy is valid for all countries in which Mavala is commercialised.
Please note that even if we do not test our finished products on animals, the mention "not tested on animals" does not appear on our products, because it is a European legal requirement for all cosmetic manufacturers since 2004.
We hope to have answered you satisfactorily.
Kind regards.

When you get an answer that ain't so easy to understand, and that talks about the laws, 
think again...

Usually, a brand that doesn't do any animal testing don't hide behind long and non-understandable answers... 

I do not believe they are cruelty free and hope you don't!


  1. their active ingredient is animal tested for sure.

  2. This comment has been removed by a blog administrator.

  3. I agree that the answer is somewhat long-winded, but it explicitly states that they do not test on animals, nor does any third party with whom they are affiliated. As a Swiss cosmetics company they don't print "not tested on animals" on their products because cosmetic products MUST NOT be tested on animals in compliance with EU regulation.

  4. This is true^. They don't have to put cruelty free because as a Swiss company it is the standard to NOT test on animals. Unlike the United States where it is legal to test on animals, and would require specification on a lable

  5. they sell in China though. so they may not test on animals in the EU but it's mandatory that their products are tested in China. which i'm sure you already knew but just wanted to say!