It is meant to enhance lashes by lengthening, thickening and giving them some volume.
It is pretty easy to find in drugstores and costs approximately 10 to 15$
100% of the ingredients are natural
44% of the ingredients are organic
Hypoallergenic and fragrance free
It is not vegan unfortunately :-(
There's beeswax & yogurt extract in the ingredient list.
I have to say I am satisfied with this product. It does its work and stays there the whole day.
When comes the time to take if off, it's easy.
It does smudge a bit though , but since it is not that much, it's easy to correct.
The only downside I see about this mascara is that it's not waterproof.
Mine is in Black.
But UltraBlack is also available.
On the web, many compare this Physicians Formula mascara to the Covergirl Lashblast.
Since I do not buy from brands that condone animal testing, I can't tell if it's a good comparison.
There are 3 other mascaras from the organic wear line:
Organic Wear 100% Natural Origin FakeOut
Organic Wear 100% Natural Origin Jumbo
Organic Wear 100% Natural Origin
Have you tried this mascara ? What do you think ?